Label Chirag Nainani is a perfect sync of sustainability and innovativeness. It is synonyms with Indian handlooms and locally crafted goodness of fabrics and its textures. The label is an amalgamation of the old charm of the classic Indian handlooms and modern edgy fashion drama. It is a commercial brand with a unique aesthetic that bridges the east and west sensibilities, has been the guiding design outline.
Collection is focused on abstract hand block printing by the skilled craftsmen of Bagru on cotton and silk blends giving this collection a touch of modern and ancient with a playful twist.